PJ Morreale

PJ Morreale is the Co-Founder of Alive Coverage (https://alivecoverage.com), a full-service photo and video production company covering live events, music,

sports, and brand activations on a global scale. From the Super Bowl halftime show to Dead & Company's residency at The Sphere to Tomorrowland in Belgium,

PJ and his team have built Alive Coverage into one of the most prolific content operations in the live event industry, with clients including Google, NFL,

Samsung, Sotheby's, Live Nation, and Rolling Stone.

Before Alive Coverage, PJ served as Senior Director and Head of YouVisit Studios, leading production teams that built immersive virtual reality experiences

for universities and destinations worldwide. YouVisit was acquired by EAB in 2019. During that time, PJ became an active voice in the VR space, speaking at

B&H Photo's VR summit, the SPE National Conference, and the IVRPA international conference in Vienna, and appearing on podcasts covering the future of

immersive media.

PJ's career started in education as Director of New Media and Web Development at the Peddie School in New Jersey, where he taught video and photography. A

New Jersey native and former wrestler at The College of New Jersey, he brings nearly 20 years of professional experience behind the camera and a background

that bridges the technical and creative sides of media production.